so pure, so rare

endingthedebate:

Can’t answer any questions right now. I just wanted to put this out there quickly.

Do you know what’s so promising about the future of Fifth Harmony continuing as a group for another album? The fact that they’re doing interviews in sets of two or three girls and not all five of them together. It’s been happening a lot in the past couple weeks.

This is exactly what One Direction did as they approached the peak of their careers, before and during the promotion for their movie “This is us”.

They do these interviews with only two or three of the girls so that the audience can get a more intimate look at each girl rather than a group as a five piece, where everyone may be talking over each other or some may not get a chance to talk at all. It gives the audience a chance to focus on the two or three girls being interviewed, rather than shifting their attention amongst 5 people.

If you put a lesser known member in a paired interview with a more known member, that’s smart marketing and promo. People see the more popular member and pay interest, and then subconsciously also pay interest to the lesser known member. This is how you know their team is attempting to boost their status in the industry and reach a wider audience.

This is the point in their careers where things get more serious. The general public is more interested in sized down interviews with two of the girls rather than all five. It’s smart marketing and only happens when groups approach the important part of their careers.

(vía kordeiwentsolo)

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